The first true icon of the 20th century is arguably the landline telephone that has been connecting Australians and people all over the world for more than one hundred years. That era is now firmly near its ends. Less than twenty years ago, it was not possible to walk into a home and not see a landline phone next to a Yellow Pages. These days one would be hard pressed to find a home with a landline. In 2001, over 96 per cent of homes in Australia had landline. This year that figure has fallen to 48.6 per cent according to the latest data from Roy Morgan.